{"product_id":"raaya-purple-kurta-set","title":"Raaya | Royal Purple Kurta Set with Contrast Dupatta for Festive Gatherings","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat You Will Receive: \u003c\/strong\u003e1 Full Stitched Kurta, 1 Full Stitched Bottom, 1 Dupatta (2.40 MTR)\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Vichitra Silk\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e Top – 46 Inch | Bottom – 39 Inch\u003cbr\u003e\u003cstrong\u003eSleeves:\u003c\/strong\u003e 3\/4th Sleeve, 18 Inch, Hand-Embroidered Detail\u003cbr\u003e\u003cstrong\u003eNeck Depth:\u003c\/strong\u003e Round with V Neck, 7 Inch \/ Back 4.5 Inch, Floral Embroidered Yoke\u003cbr\u003e\u003cstrong\u003eLining: \u003c\/strong\u003eCrepe\u003cbr\u003e\u003cstrong\u003eWork Details\u003c\/strong\u003e: Handwork on Neck \u0026amp; Sleeve, Gota Lace Border on Dupatta\u003cbr\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e S to XXL\u003cbr\u003e\u003cstrong\u003eWash Care:\u003c\/strong\u003e Dry Clean Only\u003cbr\u003e\u003cstrong\u003eShipping Time: \u003c\/strong\u003e15 To 20 Working Days\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNote: Please refer to the size chart for accurate measurements before ordering. Slight colour variation is natural in handloom cotton, each piece carries the unique character of genuine handcraft. These are not defects. They are proof.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e         Purple holds the hush of twilight, and rani pink cuts through it like the first spark of festivity —\u003cstrong\u003e together, they feel like a celebration announcing itself.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e         Raaya is woven from Vichitra silk that carries a smooth, understated richness — soft against the skin, yet structured enough to hold a clean, graceful line through the day. \u003cstrong\u003eThe deep purple base sits like dusk settling over the fabric, quiet and grounding\u003c\/strong\u003e. Around the neckline, hand-embroidery blooms in soft pink and gold florals, tracing the yoke with the kind of detail that rewards a closer look rather than demanding a first glance. The sleeves carry matching embroidered cuffs, echoing the neckline's story in miniature. Sweeping across the shoulder, \u003cstrong\u003ea rani pink dupatta \u003c\/strong\u003eedged in gold gota lace brings the whole look to life, its border catching light with every step. The straight silhouette falls with an easy, unforced grace — built for movement, not display. Nothing here competes for attention; each element simply knows its place.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e🌿 Best For:\u003c\/strong\u003e\u003cbr\u003eThe straight-cut silhouette flatters nearly every body type, skimming the frame gently without clinging or restricting ease of movement. Slimmer figures find it adds soft structure, while fuller figures appreciate its relaxed, non-restrictive fall through the length. The lightweight crepe lining keeps the fabric breathable through long hours of festivities, whether seated at a ceremony or standing through celebrations. Purple flatters both fair and deep skin tones beautifully, lending a rich, luminous quality to the complexion, while the rani dupatta adds a warm pop of contrast that lifts the entire look.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e🎯 Best Suitable Occasion:\u003c\/strong\u003e\u003cbr\u003eRaaya suits a festive family puja as comfortably as it does an evening sangeet or a close friend's engagement celebration. \u003cstrong\u003eThe rich purple and rani combination brings a natural sense of occasion, making it a strong choice for Diwali gatherings or a Karva Chauth evening.\u003c\/strong\u003e It also transitions well into modern settings — a festive dinner, a cultural event, or a celebration where you want color and craftsmanship without heavy embellishment. Drape the dupatta traditionally or let it fall loose for a more relaxed, contemporary feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e🌸 Speciality:\u003c\/strong\u003e\u003cbr\u003eThe hero detail here is the gota lace bordering the dupatta — a traditional gold trim that runs the length of the fabric, catching light with quiet brilliance against the vivid rani pink. Unlike heavier embellishment, this border feels deliberate and refined, framing the dupatta rather than overwhelming it.\u003cstrong\u003e Paired with the floral embroidery at the neckline\u003c\/strong\u003e, it creates a cohesive visual language across the set — traditional craftsmanship interpreted with a light, modern hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e🎨 Artful Touch:\u003c\/strong\u003e\u003cbr\u003eLook closely at the neckline, and the handwork reveals itself in delicate floral motifs stitched in soft pink and gold thread, each petal placed with visible intention around the rounded V. \u003cstrong\u003eThis detailing extends onto the sleeve cuffs, creating a quiet rhythm that ties the design together.\u003c\/strong\u003e The gota lace along the dupatta's edge adds a layer of textural richness, its metallic sheen contrasting beautifully against the matte silk base — a interplay of texture and shine built to be discovered slowly, not all at once.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eUK54M\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"UNDER-3K","offers":[{"title":"S \/ Purple","offer_id":47265201225927,"sku":"UK54M-S","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Purple","offer_id":47265201258695,"sku":"UK54M-M","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Purple","offer_id":47265201291463,"sku":"UK54M-L","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Purple","offer_id":47265201324231,"sku":"UK54M-XL","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Purple","offer_id":47265201356999,"sku":"UK54M-XXL","price":2799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3379\/0407\/files\/02DSC09486.jpg?v=1789829144","url":"https:\/\/under3k.com\/products\/raaya-purple-kurta-set","provider":"UNDER-3K","version":"1.0","type":"link"}